Advertising Options with Google Ads Geofencing

According to the statistics, the popularity of the so called “near me” searches has increased by 500%. It’s worth noting that location-based searches continue to grow in popularity these days. Location targeting provides advertisers with several customization options. Google Ads supports geofencing on search results, display, and YouTube. Discover how MPP helped The Notre Dame Mendoza College of Business increase qualified applicants using geofencing. To get the most out of a geofencing campaign, follow these best practices.

• The geofencing marketing campaign was to highlight the user’s present reward point balance, their reward milestone journey, and their reward money balance.
• An agency can set up geofencing for you on multiple platforms including social media, Google, third-party apps, and text messaging.
• Reach your prospects and customers with highly accurate geofencing targeting while they browse the web and scroll through their social feeds.
• Geofencing with conversion zones allows for better data on tracking and measuring online-to-offline conversions.

They are both parts of location-based marketing, but they have different uses. Much like Google and Facebook, you can also create highly targeted geofenced ads on Snapchat. In fact, Snapchat makes it even easier for you to target a more specific location. Facebook has become an immensely important advertising platform for businesses. With over a billion users, Facebook offers endless opportunities to tap into your target audience through paid ads and bring in new customers to grow your business.

Keeping Consistency With Your Ads

By using geofence technology, the Sephora app increases customer satisfaction and loyalty by creating a fun, functional and seamless customer experience. Through strategic A/B testing, you can pick and choose which elements to change. Run these tests consistently to create a better geofencing campaign and generate more valuable results for your business. Be sure to use copy that is highly relevant and speaks directly to your audience.

• This amazing feature makes it possible for advertisers to target small areas in an effective way.
• We would love to help create a custom marketing and advertising strategy that gives you an extended reach with your digital advertising campaigns.
• To implement geotargeting in Google Ads, select the campaign you wish to target, click on the Settings tab, then scroll down to the Locations section.
• With Google Ads geofencing, you can pick geographical locations of different sizes for your Google display ads.

Geofence marketing allows you to target an audience that may not even realize they need or want you. Backed by 20+ years of online marketing data, we analyze your campaign, recognize your mistakes, and provide an advantageous strategy to maximize results. We will then present the facts to you in a private video that you can watch at your leisure. 10% seems pretty reasonable, I’ve rarely been able to get more accuracy than that when targeting geographic areas smaller than country much lower than 10%. You could try excluding all areas other than your target area (i.e. 49 states and some counties, if you’re targeting one city) but that might not have much of an impact. Google search is usually more accurate than search partners for geographic accuracy of referred users.

Keep an eye on granular location metrics

Either way, geofencing allows marketers to get closer to their customers than ever before – and more importantly, capitalize on convenience to drive more sales. For marketers, geofencing offers an abundance of opportunities to engage an audience that is more likely to convert based on locational convenience. Businesses can serve enticing marketing collateral and ads when a person crosses a virtual threshold. There is, however, a methodology that small and mid-sized brick-and-mortar businesses can use to take location-based visibility even further.

This incentivized their shoppers to travel in exchange for better deals at Whole Foods. It runs on data, which then alerts marketers to take a suitable action by sending out the appropriate information. With the flexibility of geofencing, marketers can use this feature to the fullest to bring back customers to the outlet. Retail outlets and location-based services can take the help of beacons to direct foot traffic to the most popular sections in the outlet. Users enter a geofenced area and a designated brand’s ads are delivered via Google AdWords as and when they surf the web. Once the geofence is created, integrate the geofence SDK to an existing app or use Beaconstac’s DIY app builder to set up the campaign.

Geofencing

The big question is – when it’s good to make use of Google Ads geofencing? It’s best to be upfront so your audience doesn’t get any unexpected surprises. It will help you build more confidence with your audience, too, because they know you’re being up front with them. Instead, you’ll want to focus on keeping a radius that is a four- to five-minute walk or drive. If someone is only minutes away, they’re more inclined to stop by your business.

• You can even choose to show your Google Ads to people, who enter the certain building.
• If you don’t tailor your promotions to your audience, they won’t act.
• Sephora’s store companion feature is another excellent example of geofencing marketing.
• Marketers can create data-driven ICP for them to further study a user’s purchase propensity and the kind of products they are interested in.
• You can get leads to come into your store and make a purchase.
• Much like the standard Google or Facebook ads, geofenced ads on these platforms are run as Cost-Per-Mille , Cost-Per-Impression or Cost-Per-Click ads.

Creating Google Geofencing Adsed campaigns based on time, buying habits, interests, browsing behavior, and more ensures your marketing dollars aren’t wasted on the wrong people. Whether you’re opting for push notifications or a social media ad, create a clearcall-to-action for your audience. When your audience sees your notification or ad, they should know what to do next. When you’re setting up your geofencing campaign, you may want to target more than one place. If you have competitors in the area, you might be thinking about targeting them as well as your own business. When this is the case, the price you pay is the cost of running the digital marketing strategy.

Someone entering your geofence is the best time to inspire action. For example, a store could send a push notification when a user has entered within 200 meters of a participating store. By including a discount or special promotion, you can inspire a user to make a quick visit. When you’re using geofencing to encourage in-person visits, the rule of thumb is to ensure that your customer is only a five-minute walk away from your store. This way they’re more likely to take action on your ad, and you’ll see a better return on ad spend .

When I’m running a campaign that has extremely tight geofencing or geo-targeting settings, I prefer to select a kilometer radius instead of a mile radius to have tighter location targeting. To choose radius targeting, select the Radius option on your geotargeting. In the example screenshot, I’m doing a one-kilometer radius around my physical location which is downtown in the small city of Shreveport, LA. For most local geofencing advertising campaigns, select the option of entering a location. Then, you can use the search feature to start typing in a location to target. The tool will give you options that match the location you searched for.